How To Make Digital Downloads For Etsy

Before we get started, I desire to exist clear in that location are no solutions that will make your Etsy shop an overnight success. Like any website and shopping solution, you will need to spend time optimizing your Etsy shop with the right keywords, target the right audience, and accept great imagery to drive traffic to your store.

The purpose of this article is to give yous tools and tips to begin implementing for good Etsy Shop habits. If you want a deeper diver into Etsy, annals for Etsy Bootcamp to get started today.

A great fashion to generate passive income while waiting to sell a concrete product is to offer digital art prints, and Etsy is a neat identify to sell digital items.

----------------- Have y'all created an Etsy Store? -----------------

If not, take the Etsy Bootcamp course. The Etsy Bootcamp compiles 2 years' worth of findings like:

Everything you demand Before you create an Etsy Shop
How to create an Etsy listing, with pricing, product title, and description template
How to integrate with Impress on Demand Vendors,
How to Research keywords
How to Market your shop and items
How to create digital downloads, with templates

All condensed into iv weeks of deportment for you to have each day to create an optimized shop that will be institute on Etsy and Google.

----------------- If you do take an Etsy shop, let's get started!-----------------

Disclaimer: This post may contain affiliate links. If you brand a purchase past clicking on an chapter link, Stephanie Weaver Fine Fine art Artist may earn an affiliate commission at no additional toll to you. Chapter relationships include, merely are not express to, Placeit.net, Sale Samurai, Amazon, EtsyMarketingTool and more than.

What is a Digital Download

Digital downloads are a vivid addition to whatever Etsy shop! It is a fabled way to offer your artwork at an affordable price and is a low-cost of entry for people to discover out about you and your art.

Etsy listings for digital downloads range from patterns, recipes, artwork, templates, photoshop actions, ebooks, PDFs, then much more than - if y'all have a digital file, information technology tin become a digital download. Consider the following list for the artwork you create:

Invitations
Clipart
Coloring Pages
Mockups
Photoshop Actions
Printable Artwork
Political party Decorations
Collage Sheets
Iron on Transfers
Editable social media images
Printable Stickers
Jotter Items
Printable/Digital Planners
Patterns
Recipes and More!

At that place are several advantages of selling digital downloads on Etsy to both the heir-apparent and the artist:

Buyer advantages:

Depression cost
Print in the size they demand
Reuse for personal purposes

Creative person advantages:

Low maintenance: create it once and let the list work
Passive income
No shipping

The #i Concern From Artists About Digital Downloads

The #1 Question I get when teaching artists about digital downloads: Aren't y'all worried well-nigh people stealing your art and using it for purposes other than personal use?

My answer is:

"the most I tin do is copyright it, and make the copyright notices bachelor in the digital download and informational sheets.

I pick and choose which pieces I want to brand available digitally and which I would consider unique enough to warrant licensing and tighter restrictions.

In truth, at that place are so many dishonest people out there that if I worried about them my art would never run into the light of day and my art was meant for the light. Allow them live in the dark and worry virtually lawsuits - I'll alive in the calorie-free and do what is right."

TIP: At the bottom of the Etsy list description, be sure to include:

✸KINDLY NOTE - This listing is for a digital download. No physical product will exist shipped and the frame is non included. Colors may vary slightly due to viewing different monitor calibrations. This purchase is for PERSONAL USE But, commercial use is prohibited.
✸Copyright © XXXXXXX – All Rights Reserved – All copy, images and designs are copyrighted by XXXXXand protected by U.Due south. Copyright Laws. For personal use but, non to be copied, distributed, contradistinct or sold. By purchasing this listing, you lot agree to the terms and conditions listed in our shop policies.

Top 2 Tools For Creating And Editing Digital Files

Although no special skills are required to list a digital download on Etsy, it is essential to edit the image size to ensure that the files are printed accordingly.

For example, if you desire to offer a v×7 print and an viii×10 impress, you must conform each digital file'due south image size because these sizes are ii dissimilar ratios which means you'll want to create ii separate files to include in the digital download.

The Top ii Tools to edit the printing size are Canva and Photoshop.

In the Etsy Bootcamp, I show you 2 means of resizing your images using the following tools:

Adobe Photoshop – is a powerful graphics editing plan that allows you lot to edit images, bear upon-ups, create graphics, digital drawings, resize pictures, etc. In the Etsy Bootcamp grade, you tin can download an Artboard template for 5 different images sizes and a video instruction that walks you through how to use the Artboard to generate the files you need.
Canva – is a free online designing software with elevate and drop features. In the Etsy Bootcamp course, I show you lot how you tin can resize images and download then that you lot can create the jpg or png files for your Etsy Digital Download List.

Getting Started With Digital Downloads

Listing a digital download on Etsy is merely like creating a listing for a physical product, except you'll upload the file your customers volition receive when they make a buy. After buyers buy a digital file on Etsy, it's immediately bachelor on their downloads page. You lot tin can upload sound, paradigm or text files to your listing.

For the complete details of the steps for creating Digital Download listings, check out Etsy's article for all the steps of listing a digital particular.

Top 4 Tips for Success in Selling Digital Downloads on Etsy

If y'all're already familiar with the process of list and selling on Etsy, listing your commencement digital detail should feel familiar. Simply, there are some nuances to know about when photographing and pricing digital items, and shoppers might accept unlike customer service expectations.

#1 Tip For Selling Digital Downloads: Have Great Images and Videos

Image of a Boston Foam Pie (cake) from Mother's Recipes Etsy Shop

I know...I feel the eye roll likewise - this one gets a well, dah Stephanie....only information technology is the truth!!!

Smashing imagery is essential for whatsoever listing on Etsy, only photographing digital items and ensuring that shoppers understand exactly what they're buying poses certain challenges.

Take for example Rachel from Mother's Recipes. Rachel sells scans of handwritten recipes and sells digital downloads of her female parent'due south recipes. She can't share the ingredients or people would but right-click and salvage the prototype - right? So instead she creates mouth-watering images of the finished recipe. (seriously expect at that - YUM!).For boosted images, she obscures the handwritten recipe, again to foreclose people from right-clicking and saving the prototype.

In addition, adding a stylized photo of the artwork itself has dramatically cut down on the number of confused customers. Emphasizing in your titles and tags that the item is a digital download can also help.

LZBTHCreative did ii things great with this image:

She added linguistic communication onto the picture that people will read(they'll read this before they ever read the clarification)
She created an paradigm with a neutral color palette that brings focus to her artwork so it is clear what the buyer is getting. Photograph from Etsy shop LZBTHCreative

Put the aforementioned intendance into photographing your digital download items as would a physical item. Set up a frame for art prints with a few props and photo information technology with natural light - or hit the easy button and use Placeit.internet to create scenes in a few clicks (the below video is an excerpt from Etsy Bootcamp class).

Hither is an example video of Placeit.internet (game changer!!!)

NEED A VIDEO?

Videos are a big focus with every platform and Etsy is right there with them. Yous tin can create a fifteen 2nd video that showcases your product in some way. Perhaps you agree the jewelry and shift it about to let the sparkle shine, zoom in on the detail of the castor strokes or you can hitting another easy button and let EtsyMarketingTool.com create a video using the photos you created for the listing.

Hither is a quick video of how I use the EtsyMarketingTool to create a short video that I can use on Etsy and other social media platforms.

Regardless of HOW y'all exercise the photos and videos, they must be impressive because this is the 1st thing people await at Before they read or click.

#2 Tip For Selling Digital Downloads: Prepare for Customer Service Questions

Digital products will save y'all storage space and trips to the mail service function, but they can sometimes require extra customer service effort. The key is to identify all the potential questions and place the questions and answers into another digital download file for "printing instructions".

Accept for example Jules McCullough's Digital Planner - she offers video guides and instructions with her digital download of the JMA planner to assist with a number of planning tasks. Check out JMADesign Youtube Aqueduct for examples of the fabulous customer experience Jules provides for her buyers.

Hither are a few additional options to address customer questions:

Create blog posts that feature questions and the answers
Invite the buyers to a private Facebook grouping to share how they are using your digital downloads with fellow buyers (peachy for clip art buyers, svg buyers, digital planners, scrapbookers etc.)
Ask the buyers to hashtag yous with an epitome of the result
Create a video and share it on your youtube channel to show exactly how to print the blueprint, cut a printable, fold an origami craft etc.

Creating these resources allows you to answer with a link for more info instead of repeatedly answering the same questions via Messages.

Also note, the questions and comments y'all receive from customers are a peachy opportunity to call back about how you lot tin can improve your design or download to make things clearer for futurity customers—saving you time and improving your customers' overall experience.

Within the grade "Etsy Bootcamp" you receive ii sample digital download file instructions geared towards creating prints from artwork.

#iii Tip For Selling Digital Downloads:Pricing Digital Downloads

How practice yous place value on a digital particular? That question can be difficult to answer if you're just getting started selling downloads. Frankly, you can take all the guesswork out of it by doing ane matter:

Apply Sale Samurai and enquiry what your competitors are doing.

Hither is a brusque video on how I research pricing for digital downloads, specifically.
 

As an FYI - I use Sale Samurai for keyword inquiry, pricing research, proper noun, title, clarification research AND to run across what competitors are doing.

#4 Tip For Selling Digital Downloads:Etsy Keywords for Digital Downloads

Add ALL 13 Tags.

What are Tags?

Tags are like keywords, and they help Etsy sympathize what y'all are selling so they can promote your products to the right people in Etsy and on Google. Etsy is an SEO-based search engine so having good Keywords is integral to being found on Etsy and Google. Think about what words a potential buyer volition utilize in Etsy's search to buy your production - what would they type in the box to find you. For Example:

Digital fine art
Printable Wall Art
Digital download
Printable
Etsy printables
Instant download

Once more, I employ the powerful tool Sale Samurai and their Chrome Extension to research keywords.

In the Etsy Bootcamp, I become into neat detail on how many long-tail keywords, loftier-traffic keywords, seasonal, and and so on keywords so that your listings can be optimized to exist found on Etsy and in Google searches. Click here to annals now.

Final Thoughts On Digital Downloads For Etsy

Digital downloads are a low-toll to entry for buyers to get to know-like-and trust y'all AND find your art. As a upshot, this option is a fabulous way for you lot to attain a new, wider audience so they can go familiar with you. In addition, offering digital downloads can help you add more listings to your shop, reach unlike audiences, explore new sales channels AND create passive income.

For a deeper dive Register for the Etsy Bootcamp today.

The Etsy Bootcamp compiles two years' worth of findings similar:

Everything y'all demand Earlier you create an Etsy Shop
How to create an Etsy listing to optimize SEO and you'll be provided with pricing, product title, and description template
How to integrate with Print on Demand Vendors, with a special link to Gooten for small businesses, and exclusive interview
How to Enquiry keywords to optimize SEO and come across what your competitors are doing
How to Market your store and items through timeless tactics
How to create digital downloads, with templates

All condensed into iv weeks of actions for you to accept each day to create an optimized shop that volition be found on Etsy and Google. Click here to learn more than.